Is Gamification overused in Marketing
Pawned. Gamification and Its Discontents View more presentations from Sebastian Deterding.
View ArticleClik here to view.
Puzzling Terminology: Vertical Integration and Marketing Relevance
Integration is about putting different parts together into a cohesive whole. Systems integration ensures that software and hardware combine to work better together and integrated marketing combines...
View ArticleProduct Life Cycles and Waste
Recent IMC graduate, Jenessa Carder, took her right- and left-brains, and her social conscience to Modernista. Last month Jenessa shared her thoughts on a different sort of product life cycle, not the...
View ArticleExporting the American Dream: The Evolution of Exporting
Growing up in the United States, a good majority of the goods that you obtain have been exported from another country and imported into ours; whether it be food, cars, or clothes. I still remember the...
View ArticleClik here to view.
Have you caught on to the “Dip and Squeeze”?
Companies are ever evolving to create innovative and differentiated products that offer unique advantages to consumers. One way for companies to evolve is to offer “new and improved” products to...
View ArticleClik here to view.
Domino’s Pizza Japan: Thinking Outside-the-Box and Out-of-this-World with its...
In an effort to gain the attention of consumers, Domino’s Pizza Japan has come up with some very clever marketing campaigns recently to stand out in the competitive Japanese marketplace. The year 2010...
View ArticleClik here to view.
Service Development: Can it be a good strategy to enlarge market share?
Service development is one of the strategies used to generate revenue and create brand loyalty. Like product development, an organization must analyze the potential of the target market and their...
View ArticleClik here to view.
Looking Beyond the Last Click – Creating Attribution Models
One of my favorite aspects of online marketing is the ability to measure everything, well, almost everything. You can measure which channels are driving volume and conversions with great accuracy. For...
View ArticleClik here to view.
Inside A Tethered World
Since the beginning of the fall semester of 2011 I’ve had the pleasure of working for Prof. Paul Mihailidis. One year later, a project that was started shortly after my employment with Prof. Mihailidis...
View ArticleClik here to view.
The Good and the Plaid: The Latest in Burberry’s Marketing
Burberry is a high-end British fashion house best known for its famous plaid pattern and trench coats. This recent Economist article explains how in recent years, Burberry has been noticing a decline...
View Article/pic9814888.png)
/fit-in/580x348/filters:format(webp)/english-betterindia/media/media_files/2026/09/17/balaghat-4-2026-09-17-19-01-31.png)
